Theophilus London Pt. 1

I’m not sure if it’s Theophilus himself or his management, or whatever….but whoever’s behind this guy is smart.  If you want a clear look into a near perfect model of what marketing should be in the current music industry, look no further than him.  He dominates the blogs, he collaborates with the best producers and the hippest musicians, and focuses on the most important thing, live performances.  Those of you who you know me, know my strong opinion about the music industry.  My boy Loren Wohl, over at RCRDLBL, really hit it on the head in his post regarding Theopilus’s new free-for-download album, I Want You


“Theophilus works this [live performances, corporate endorsements, and licensing] to his advantage. Click over to his MySpace and you’ll see that he’s performing all over the world. Last October He teamed up with Mark Ronson and Sam Sparro to create Chauffeur, releasing a track to promote Ronson’s Gucci boat-sneaker. Mountain Dew’s Green Label Sound put out “Humdrum Town” with a music video in January. I Want You is his 3rd mixtape, hyped to the max and stuffed with uncleared samples. That’s another cool thing, when you take money off of the table artists can express themselves without limits. Yes, this is still illegal, but would Whitney Houston really sue him over a track that didn’t have a proper release?
What can aspiring artists learn from him? Make music that’s different (and awesome, of course), give it away for free, wait for the right opportunities, and don’t stop making music.” -Loren Wahl


Definitely head over to Theophilus’s blog to download the album for free, also, check out his Myspace for upcoming live performances.  Also click here to check out two more additional track from his album.